You’re One Alter Ego Away from Your Boldest, Most Badass Self

Let me hit you with a truth bomb: The version of you that’s crushing goals, showing up unapologetically, and making waves in your business? She’s already in you. She just needs a cape, a name, and permission to take the stage.

Enter your Alter Ego —your ultimate secret weapon for shutting down self-doubt, turbocharging your confidence, and stepping into the powerhouse you were born to be.

What’s an Alter Ego, Anyway?

No, I’m not talking about slipping into a cat suit and saving Gotham. An alter ego is a heightened version of you—the you that doesn’t overthink, doesn’t apologise for taking up space, and definitely doesn’t second-guess hitting “Post” on that bold-as-hell Instagram Reel. It’s a mindset tool that helps you tap into qualities you already possess but might hesitate to claim.

Why It Works

Here’s the tea: self-doubt loves to stick its nose in our business, whispering lies like, “Who do you think you are?” Your alter ego? She laughs in self-doubt’s face.

When you step into an alter ego, you bypass the mental chatter holding you back. Instead, you channel a version of yourself who already knows she’s a boss.

Science backs this up! Psychologists call it enclothed cognition—what you wear or embody affects how you think and act. It’s why a blazer can make you feel like you run the room or why bold lipstick turns your sass dial up to 11.

How Female Entrepreneurs Can Use an Alter Ego

As a woman running her own business, you’re already doing big things. But let’s be real—imposter syndrome hits hard sometimes. That’s where your alter ego comes in.

Step 1: Give her a name. Think fierce, fun, or completely over-the-top. (Yes, Queen Command is a vibe.)

Step 2: Define her traits. Is she unflinchingly confident? A networking ninja? Laser-focused on her goals? Write it down.

Step 3: Anchor her with a ritual or prop. Maybe it’s a pair of killer heels, a bold necklace, or a theme song that gets you hyped.

When self-doubt creeps in, call her up. Show up as her until you realise—surprise!—she’s just an amplified version of YOU.

Quick Tip to Unleash Your Alter Ego Today

The next time fear or hesitation shows up, ask yourself:What would my alter ego do right now?

And then do it. No second-guessing. No overthinking. Just bold, aligned action.

You’re Ready for This

Here’s the deal: Your alter ego isn’t about pretending to be someone you’re not. It’s about embodying who you truly are without fear, limits, or apologies.

So, what’s stopping you from naming her and letting her take the lead?

Let’s unleash your boldest, most unstoppable self. The world is waiting.

Find out if you are holding yourself back without realising it and get actionable advice to start showing up boldly! Take the quiz here.